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SUMMARY OF 2021 IN THE FASHION INDUSTRY

With the start of 2021, we were looking forward to a post-pandemic release. Instead o this, the first months brought us another lockdown, which greatly affected the fashion industry and influenced later decisions. Brands knowing the situation from the previous year approached their actions much more responsibly, as did the…

The beginning of the body positive movement

For many years, women have lived under pressure to fit into the definitions of physical attractiveness. Canons of beauty have changed over the centuries, from curvy shapes during the golden age of Hollywood and Marilyn Monroe to slim, but still feminine models such as Cindy Crawford in the 1980s. Later…

More than just an interior. The communication way based on Jotex brand case.

Over the past year, our home turned out to be the center of our universe. It is a place where we start the day, work, eat, relax and spend time with our friends. So it is not surprising that we have been paying more attention to the space around us.…

Aliganza with Europe’s first RFID showroom

The fashion branch needs technology. And the need is reciprocated. That assumption has been made by two companies: Aliganza – which is the first fashion communication agency in Poland and Sescom – which is a strong player in the market of new technologies. With the cooperation between them established, the…

“ENCHANTED GARDEN” – presentation of the spring/summer 2019 collections

Last Thursday we said goodbye to the fall-winter season. How will we remember it? It was certainly good for the 80s style. We love vintage, which is why it makes us sad to store away all our padded shoulder jackets and chequered clothes. We will also miss animal prints, bright…

Event seen by 4 million people. Case study: ABOUT YOU

Two months have passed since the famed launch of the About You multibrand platform in Poland and the event is still considered event of the season. How is it possible that a previously unknown brand has made its way to the first league of the fashion e-commerce market in Poland?…

Will press releases become a thing of the past? Aliganza introducing press release 2.0

Does such a classic PR staple as press release still make sense in the modern digital world, or are its days numbered? “Latest boho style-inspired collection already in stores”, “Famous designer to create a common line with a sports brand again” – this is what the headers of classic press…

30 days of work in fashion

If you are thinking about working in the fashion industry and you would like to find out how the life in a fashion communications agency really looks like, THIS TEXT IS FOR YOU. Here is a brief summary of the last 30 days at Aliganza. In case of any doubts,…

3 RULES OF BEAUTY BRAND COMMUNICATIONS. CASE STUDY: THE BODY SHOP

At first glance, communications related to fashion, beauty or lifestyle brands seems to be generally identical. In each of these cases, we work on a product or brand we can get to know better by learning more about their history. However, in order to present a beauty brand in a…