Fashion Agency Aliganza

Fashion marketing is like an open book to us. For the last 18 years, we have learnt, that well-planned communications in fashion industry underlies brand success.

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We are member of THE SERMO GLOBAL COMMUNICATION NETWORK

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Our competences

TIME TREND “Gifts that are always a hit” campaign

Time Trend is a Polish brand that offers a wide range of watches, such as Bulova, Mark Maddox, Ted Baker, G-Shock, Edifice, Guess or Atlantic. The Christmas campaign "Gifts that…

Last project

Media relations

Media relations is one of the key PR tools, which is extremely effective in reaching the target groups and building relations with them.

Expertise

We combine international know-how, experience and expertise with in-depth knowledge of the Polish fashion industry.

Events & Projects

We treat events and special projects as a part of our activities under the 360 degrees marketing campaign.

Influencer marketing

Appropriately planned influencer campaigns allow achieving any business goals.

Digital

Digital Marketing is a set of modern tools that improve brand visibility online, create a social media buzz and build an appropriate promotion on online portals.

Creative lab

We approach the client's business goals with creativity, whether it is a brand image strategy or a media project.

Projects
we work for

TIME TREND “Gifts that are always a hit” campaign

  • Events & Projects
  • Creative lab
  • Digital
Time Trend
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PUMA CALI – CALIFORNIA CLIMATE ALL YEAR ROUND

Puma
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Launch of About You platform in Poland

  • Expertise
  • Media relations
  • Events & Projects
  • Influencer marketing
About You
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MANGO Committed collection presentation

  • Creative lab
  • Events & Projects
  • Influencer marketing
  • Media relations
Mango
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View more of our completed projects

Our clients

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What makes us effective?

Expert team

Anna
Wiatr

CEO

Anna Wiatr
We have been consistently developing Alliganza by thinking several steps ahead. As a part of SERMO, we have international know-how and we are the largest company in Poland providing comprehensive communications services for the fashion industry. And this is just a beginning.

Renata
Stradowska

COO

Renata Stradowska
A holistic approach to employees and structure flexibility is an opportunity to effectively use the potential of all team members and to create the dream workplace.

Emilia
Miksa

Communication Manager

Emilia Miksa
Nowadays we care not only about communications of our clients, but also about our own, so my latest challenge has been to build a communication strategy for our agency.

Martyna
Napiórkowska

Head of Client Development

Martyna Napiórkowska
Comprehensive customer service is a tough nut to crack, but practice makes the master. Thanks to many years of experience I know how to tailor activities for the brand needs and strive for its effective development on the Polish market.  

Ewa
Gołaszewska

Senior Client Lead

Ewa Gołaszewska
Fashion and communication is not only my job, but also a passion of my life. When creating and implementing projects for clients, I always put on non-standard activities that perfectly match up to the identification of individual brands.

Weronika
Koścista

Content Designer

Weronika Koścista
I move smoothly throughout the world of the latest trends and I will be happy to assist you in refreshing the image of your brand. Based on its history and goals, I will create attractive content to help you reach a new group of recipients.

Aneta
Dmochowska

Client Lead

Aneta Dmochowska
I am an art historian and cultural scientist, by education, thanks to which in my work I combine practice with knowledge of theory and fashion history. I translate my observations about trends and new phenomena into knowledge about actions best for your brand. I could talk about fashion exhibitions, architecture or art for hours.

Paulina
Janiszewska

Senior Client Lead

Paulina Janiszewska
I love travelling. It lets me keep up with world's trends and influence my creativity. I derive inspiration from them when planning and implementing activities for Polish and foreign brands.

Gabi
Lużyńska

P. O. Head of Showroom Department

Gabi Lużyńska
I know everything about the challenges and secrets of working in the showroom, which is why I know exactly what stylists are looking for and how to make your brand visible to them.

Katarzyna
Szymanowska

Project Manager

Katarzyna Szymanowska
Special projects are a big challenge and big opportunities, because we do not use ready-made schemes. I always try to offer our Clients creative and innovative solutions that will make the event unique and will remain in the guest memory for a long time.

Kasia
Piersa

Influencer Marketing Manager

Kasia Piersa
If you think that Influencer marketing is like reading tea leaves, I prove that it is actually highly effective and measurable tool of the modern marketer, especially in the fashion industry.    

Zuzia
Dębicka

Account Executive

Zuzia Dębicka

Blog

Go to older posts

Aliganza with Europe’s first RFID showroom

The fashion branch needs technology. And the need is reciprocated. That assumption has been made by two companies: Aliganza – which is the first fashion communication agency in Poland and Sescom – which is a strong player in the market of new technologies. With the cooperation between them established, the…

“ENCHANTED GARDEN” – presentation of the spring/summer 2019 collections

Last Thursday we said goodbye to the fall-winter season. How will we remember it? It was certainly good for the 80s style. We love vintage, which is why it makes us sad to store away all our padded shoulder jackets and chequered clothes. We will also miss animal prints, bright…

Event seen by 4 million people. Case study: ABOUT YOU

Two months have passed since the famed launch of the About You multibrand platform in Poland and the event is still considered event of the season. How is it possible that a previously unknown brand has made its way to the first league of the fashion e-commerce market in Poland?…