Kappahl spring/summer 2020 presentation
The KappAhl brand has been helping people find their style every day for almost 60 years, regardless of their age, size, shape, or personality is.
MINIMALISM IN TREND
KappAhl’s new collection brings back memories of joyful summer adventures. It is also inspired by nature and reflects a longing for slowing down.
The brand encourages us more joy out of life, to share in the fun and positive energy with the arrival of spring. This presentation is a kind of confirmation that KappAhl is a combination of Scandinavian simplicity with the biggest fashion trends.
We invited media and influencers to the KappAhl brand headquarters. We showed the guests the new products from the spring/summer 2020 collection in a characteristical Kappahl style. Besides these, there was also eco-line to show that Kappahl’s vision of a sustainable future is one in which people’s clothing needs are in balance with their environmental impact.
KAPPAHL BRAND NO. 1
KappAhl is the sales leader in the Scandinavian countries, and most importantly, is the brand that sells the most jeans in Sweden – almost 8 million pairs annually.