LOVE LIFE, LOVE MINISO – CONTENT DESIGN FOR MINISO

MINISO is a Japanese brand established in 2013 in Tokyo, one of the fastest growing lifestyle brands in the world, whose unique design has already won over Polish hearts. Aliganza built a brand image strategy and created creative content for the launch of the brand’s social media channels.

In MINISO, everyone will find something for themselves, as the brand offers creative household products, beauty products, fashionable school accessories, unique gifts, as well as audio/video accessories with inimitable design.

MINISO pursues the philosophy of “simplicity, naturalness and high quality”, offering a “return to nature and restoring the original character of products.” According to this concept, Aliganza has built a brand image strategy, which has been implemented for the newly launched social media channels and the campaign concept. As part of the cooperation, Aliganza has also created creative content and conducted advertising activities.