Launch of About You platform in Poland
On Wednesday, August 8, 2018, at 9 Kredytowa street in the Miłość club in Warsaw, an event related to the entry of the online platform ABOUT YOU into the Polish market was held. Many people will certainly remember this date for a long time.
More than 300 influencers, celebrities, journalists and fashion experts attended the event. They included Katarzyna Warnke, Piotr Stramowski, Małgorzata Rozenek, Radosław Majdan, Julia Wieniawa, Antek Królikowski, Natalia Siwiec, Anna Mucha, Agnieszka Sienkiewicz, Paulina Krupińska, Marcelina Zawadzka, Ada Fijał, Kasia Zielińska, Maffashion, Jessica Mercedes and many others. Reports from the event could be watched on their social media channels.
The highlight of the event was the countdown to the opening of the online store on the Polish market. Krzysztof Zalewski and Rosalie performed during the event, and Flirtini took care of the music for the after party. Aliganza was responsible for event production, cooperation with celebrities and influencers and media relations.
The event was considered the hottest fashion event of the season. More than 40 articles about the event appeared on the Internet alone! The day after the launch, ABOUT YOU was the most often downloaded Appstore application in Poland.
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