PRESS DAY SS19 BIRKENSTOCK
On Thursday, June 21, 2018, the loft of the historic town house at Brzozowa street in Warsaw hosted a BIRKENSTOCK event. The invited guests – journalists, stylists and bloggers connected with the world of fashion and lifestyle – had the opportunity to see the hottest trends for the SS19 season, while getting to know the history of the family brand.
The setting was filled with different shades of brown and white referring to cork oak, from which the main component of the brand’s footwear is obtained. Many collections to enter stores in January 2019 were presented during the event, including the children’s collection and Papillo collection. The guests included well-known influencers, Dominika Rekucka, Harel, KAT ASTRO and Style On, who posted regular updates about the event for their followers.
Aliganza was responsible for event organization and media relations, as well as for the collaboration with influencers.